The Sales Director will own the commercial leadership, go-to-market strategy, and revenue growth for the Panworld Group’s combined portfolio of education offerings — spanning Panworld Education’s academic solutions and Kodeit Global’s technology/STEM learning products. The individual will build and scale the sales function from the ground up, growing Panworld Group’s presence across the UAE, with a particular focus on deepening the Group’s network within American curriculum schools to capture greater market share. This role is fundamentally about sales leadership and team-building capability. While experience in the education or EdTech industry is a strong advantage, it is not a mandatory requirement — what matters most is a proven ability to build, lead, and scale a high-performing sales organization and to drive disciplined revenue growth across a multi-product portfolio.

Key Responsibilities

1. Strategic Leadership

• Define and execute the overarching sales strategy for the combined Panworld Group portfolio, aligned to company growth targets and market positioning.
• Develop a unified go-to-market approach that cross-sells and bundles Panworld Education and Kodeit Global offerings to maximize account value.
• Build a dedicated market share strategy for the UAE school network, with priority focus on American curriculum schools, while identifying expansion potential into adjacent curriculum segments.
• Partner with senior leadership on pricing strategy, portfolio prioritization, and market positioning.
• Represent Panworld Group at industry events, education forums, and school leadership networks to build brand equity and thought leadership.

  2. Revenue Growth & Business Development

• Own the end-to-end revenue target (topline and portfolio mix) across both business units.
• Drive aggressive growth of Panworld Group’s UAE school network to increase market share against competing providers.
• Build and manage a robust sales pipeline of school partnerships — from lead generation through contract closure and renewal.
• Lead negotiations with school owners, principals, procurement committees, and group education leadership for multi-year and multi-product agreements.
• Drive account penetration strategies to expand Panworld Group’s footprint within existing school group relationships.
• Establish and manage strategic partnerships with school networks, education consultants, and curriculum bodies to create sustained referral and access channels.

3. Team Leadership & Capability Building

• Build the sales function from the ground up — recruit, structure, and lead a high-performing sales team across the UAE.
• Set clear KPIs, sales targets, and performance management frameworks to drive accountability and consistent execution.
• Coach and develop the team’s sales capability — consultative selling, negotiation, and pipeline discipline — including team members newer to the education sector.
• Foster a high-accountability, collaborative sales culture across the combined Panworld/Kodeit sales function.
• Establish scalable sales processes, playbooks, and onboarding frameworks that support the team’s continued growth.

4. Market Intelligence & Relationship Management

• Maintain deep knowledge of the UAE private K-12 education landscape — regulatory bodies (KHDA, ADEK, MOE), curriculum trends, school group ownership structures, and competitor offerings.
• Build and sustain senior-level relationships with key school groups, owners, and decision-makers across the UAE.
• Track competitor activity and market share within the UAE school segment, using insight to sharpen targeting and win strategy.
• Monitor market trends (curriculum shifts, EdTech adoption, school expansion plans) to proactively shape the sales strategy.

5. Cross-Functional Collaboration

• Work closely with Marketing to align demand-generation campaigns with sales priorities.
• Partner with Product/Academic teams (across Panworld Education and Kodeit Global) to ensure offerings are aligned to market needs and school feedback.
• Collaborate with Finance and Operations on forecasting, contract structuring, and delivery readiness.
• Provide regular reporting and forecasting to the CEO/Board on pipeline health, revenue performance, and market opportunities.